It encompasses many things, but
we’ll summarize it for you!
It encompasses many things, but we’ll summarize it for you!
It is a business function such as Finance, HR, Marketing, R&D, etc.
This fascinating business function is responsible for creating companies that are memorable to work in, as well as promoting the company as a great place to work!
In countries where Employer Branding has already been consolidated, companies have complete internal structures to avoid reducing its importance to only small temporary projects… and this is because companies KNOW the enormous value that Employer branding has when it comes to doing numbers, finances and measuring employee satisfaction.
¿IS IT MARKETING? ¿IS IT HUMAN RESOURCES? We address these questions and more on our YouTube channel, Employer Branding Cafe! Tune in!
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What impacts does the lack of skills and the right talent have on companies and what does Employer Branding help with?
%
We are not able to innovate efectively
%
Our people costs are rising more than expected
%
Our quality standars and/or customer experience are impacted
%
We are unable to pursue a market opportunity
%
We are missing our growth targets
%
We cancelled or delayed a key strategic initiative
Percentage of CEOs interviewed who reported having problems in 2023 due to a lack of talent
Source: CEO Survey PWC.
What impacts does the lack of skills and the right talent have on companies and what does Employer Branding help with?
%
We are not able to innovate efectively
%
Our people costs are rising more than expected
%
Our quality standars and/or customer experience are impacted
%
We are unable to pursue a market opportunity
%
We are missing our growth targets
%
We cancelled or delayed a key strategic initiative
Percentage of CEOs interviewed who reported having problems in 2023 due to a lack of talent
Source: CEO Survey PWC.
What impacts does the lack of skills and the right talent have on companies and what does Employer Branding help with?
%
Employee Engagement
%
Retention
%
Num. Qualified applicants
%
Quality of Shortlist
%
Quality of Hiring
%
Absences
%
Attraction of passive candidates
%
Cost per Hiring
%
Productivity
%
New employee engagement
%
New Hirings Turnover
New Hirings Performance
Source: RANSTAD 2023 Global Report Employer Brand Research, PWC. CEB 2014 Effectiveness Survey
What impacts does the lack of skills and the right talent have on companies and what does Employer Branding help with?
%
Employee Engagement
%
Retention
%
Num. Qualified applicants
%
Quality of Shortlist
%
Quality of Hiring
%
Absences
%
Attraction of passive candidates
%
Cost per Hiring
%
Productivity
%
New employee engagement
%
New Hirings Turnover
New Hirings Performance
Source: RANSTAD 2023 Global Report Employer Brand Research, PWC. CEB 2014 Effectiveness Survey